03 · Product redesign · Setu
Setu, Redesigned
Setu is Stackbox's integration and data orchestration platform. Its promise is integrate once, connect many: ERPs, CRMs, e-commerce and legacy systems plug in once,
and Setu connects, transforms and orchestrates their data into WMS, HR, planning and third-party tools.
I led its end-to-end redesign, turning workflows that only engineers could operate into a product that ops teams can run themselves.
- Scope
End-to-end, from discovery and requirements through engineering delivery.
- Hard part
Making complex, branching pipelines readable without hiding their power.
Data orchestrationETLUX redesignRequirements